As the results of the November 5th, 2024, US general election continue to make headlines, we’re excited to share how Mapcreator played a significant role in real-time election coverage for news organizations across the globe. Among them, BBC, Amazon Prime Video and TVA, using Mapcreator to present election results with our real-time updating map, always showing the most up-do-date results. Whether through live broadcast presentations or online maps, Mapcreator ensured that every vote count and district shift was updated instantly, providing audiences with a smooth and informative viewing experience.
With over 133 million map requests and 3×11 hours of live coverage on national television and streaming services over the course of the night, this milestone not only reflects the power and reach of our interactive tools but also the dedication of our team in delivering real-time insights that truly engage audiences.
BBC’s interactive 2024 US general election coverage with Mapcreator
This election season, the BBC used Mapcreator, providing their audience with in-depth analyses of specific districts, real-time vote counts, and comparisons with historical results, all with just a touch on the screen! On BBC’s websites, Mapcreator’s interactive map, available in a total of 7 languages, allowed their readers to follow the results as they came in, navigating the map by zooming in or out and clicking on elements to get more detailed insights.
Our team joined the action live from the BBC studio in Washington, DC, as the election night events unfolded. Here’s a behind-the-scenes look…
Full control in reporting on the US general elections
New technology allowed presenters to walk through a map projected on the floor, immersing viewers in a 3D-like experience of the results of the 2024 US general election as they developed. Furthermore, presenters could navigate the election results in real-time, they could zoom in on key states, compare outcomes from previous elections, and highlight districts where the race was too close to call.
How broadcasters can maximize their election coverage with Mapcreator
Mapcreator is designed with both versatility and ease of use in mind, and broadcasters around the world are already using it to revolutionize how they present live election data. By integrating Mapcreator into live broadcasts election results become more than just numbers—they become interactive visuals that help narrate the story of democracy in action. Mapcreator has been working on various election projects throughout the years and continuously is revising and improving the way this data can be visualized with the newest technologies!
Real-time data and customization for every platform
While Mapcreator’s election maps are specifically built for live television, its versatility doesn’t stop there. Newsrooms with a digital focus also benefit from Mapcreator’s web embed functionality. With real-time updates every 10 seconds, audiences can zoom in on individual states or districts from their personal devices, navigating the map just as easily as broadcasters do. Whether on mobile or desktop, viewers were able to see election results as they rolled in, directly from Mapcreator’s trusted data sources.
Customization remained key to all coverage. With the ability to tailor colors, fonts, and even interactive pop-ups, every news feature was unique—whether the BBC, Amazon Prime Video or TVA—they could align the visuals with their brand while delivering clear, concise, and real-time information to their audiences.
Looking ahead: Ready for the next big election?
This year’s US general election demonstrated how crucial it is to have the right tools for real-time reporting. With its seamless integration into broadcasts, web platforms, and static visuals, Mapcreator is the perfect solution for election coverage at all levels. If your newsroom missed out this time, it’s not too late to start preparing for the next big event. Visualize the current election data? Use our quick and easy set by step You-Tube tutorial and get started now!
